Most salon owners set prices by instinct and find out how they compare by accident. ShearMargin watches your district every week — every published price, every review, every competitor's momentum — and tells you where the margin is hiding and what to change first.
Reports go stale the day you read them. ShearMargin keeps running — so the answer is current the moment you need it.
Your district is re-swept every week, so your rank, your competitors' prices and their momentum are current when you log in — not a snapshot of last quarter.
Ask your market anything in plain language. Who raised prices. What a balayage should cost on your block. Why you slipped last month. Answers grounded in your own data.
Every sweep produces a ranked list of moves worth making, with the revenue impact attached. The output is a decision, not homework.
In the Manhattan study, 23 of 28 salons published no service durations at all — meaning not one of them could say what an hour of chair time was worth.
Every published price across your district, mapped against yours — by service, by stylist grade, by category. See where you're under-charging and where you're out of range.
The number most salons never calculate. Which services actually earn their time, and which high-ticket services are quietly your worst performers.
A 20-month trend line on every salon near you. Who's gaining ground, who's slipping, and what changed at the turning point.
What clients actually say — yours and your competitors'. The specific themes costing you reviews, broken out and ranked.
What your market asks for versus what you sell. Service-level demand, seasonal timing, and the gaps nobody in your district is filling.
Your reach, reply rate and engagement against the salons you compete with — and the quick wins that move them fastest.
At a $200 median service, the Salon Plan covers itself on a single additional client. Everything past that is margin you weren't capturing.
Public sources — published price lists, Google reviews, social presence and listing data across every salon in your district. We build the competitive set around your address, typically 25–30 salons drawn from a much larger registry, then re-sweep it weekly.
Your booking system knows what happens inside your salon. It has no idea what the salon four blocks away charges, whether they just raised prices, or why they're gaining ground on you. ShearMargin only looks outward.
Your competitive score, your rank in your district, and the single biggest gap we find, with the revenue impact attached. It's a real finding, not a teaser — it just doesn't update.
The first read lands within a few days of signing up. The quick wins are usually immediate — in the Manhattan sample, the most common one was pricing stylist grades that salons already advertise but never priced, worth about 25% more per booking at the market median.
Any time, and the annual plan is optional. We'd rather you stay because the weekly sweep keeps being worth it.
Send your salon name and address. We'll send back your competitive score, your district rank and your biggest gap — free, with nothing to cancel.
hello@shearmargin.com